Marketing Case Study: Upcountry SC / Visit Oconee
Promoting a destination requires more than advertising. It requires visual storytelling that captures the landscapes, experiences, and atmosphere visitors can expect.
Keowee Creative partnered with regional tourism organizations including Upcountry South Carolina and Visit Oconee to produce photography and videography content highlighting the natural beauty and outdoor experiences found throughout the Upstate.
Through professional tourism photography and video production, we helped create visual assets that showcase the lakes, mountains, waterfalls, and small town communities that attract visitors to Oconee County and the surrounding Upcountry region.
About Upcountry SC and Visit Oconee SC
Upcountry South Carolina is a regional tourism organization that promotes travel throughout the northwestern region of South Carolina. Their work highlights outdoor recreation, scenic landscapes, and the communities that make the Upstate unique.
Visit Oconee focuses specifically on tourism within Oconee County. The region includes destinations such as Lake Jocassee, Lake Keowee, the Chattooga River, and the foothills of the Blue Ridge Mountains.
Together these organizations help showcase the outdoor experiences, local culture, and natural landscapes that make the Upcountry a destination for travelers across the Southeast.
The Challenge
Tourism marketing relies heavily on compelling visual content to inspire travel and exploration.
Key challenges included:
• Capturing the diverse landscapes of the Upcountry region
• Showcasing outdoor recreation including hiking, waterfalls, and lake activities
• Creating visual assets that represent the atmosphere of Oconee County
• Producing high quality content that can be used across tourism marketing campaigns
Our Strategy
Keowee Creative focused on capturing authentic tourism experiences across the region through professional photography and video production.
The goal was to highlight real locations and outdoor activities that represent the Upcountry experience. By showcasing waterfalls, mountain views, lakes, and small town environments, the visual content reflects the natural appeal that draws visitors to the region.
These assets can be used across tourism marketing channels including websites, digital campaigns, and promotional materials.
Services Provided
✔ Tourism Photography
✔ Tourism Videography
✔ Destination Content Creation
✔ Visual Marketing Assets
Tourism Photography and Videography
Capturing the beauty of the Upcountry requires visual content that reflects both the landscapes and the experiences visitors enjoy throughout the region.
Keowee Creative produced tourism photography and videography highlighting locations throughout Oconee County and the surrounding Upcountry. Content included scenic landscapes, waterfalls, outdoor recreation, and community environments that showcase the region’s natural appeal.
These assets help communicate the atmosphere of the Upcountry while giving potential visitors a visual introduction to the experiences available throughout the region.
Visual Storytelling for Destination Marketing
Destination marketing is about inspiring people to explore a place they may have never visited before.
Through carefully produced photography and video, the content created for Upcountry South Carolina and Visit Oconee helps communicate the sense of adventure, relaxation, and natural beauty that defines the region.
From mountain views and waterfalls to lakeside landscapes, the visual storytelling approach helps promote the Upcountry as a premier outdoor destination in South Carolina.
Results
Through this partnership, tourism organizations received:
• A library of professional tourism photography and video assets
• Visual content highlighting the landscapes and experiences of the Upcountry
• High quality visuals used across tourism marketing campaigns
• Content that helps inspire travel to Oconee County and the surrounding region.
Work With Keowee Creative Marketing
Keowee Creative is a marketing agency serving businesses and organizations across Seneca, Clemson, and the Upstate of South Carolina. Our team helps companies grow through website design, photography, videography, branding, social media, and digital marketing.
If your organization needs professional photography or video content similar to the work produced for Upcountry South Carolina and Visit Oconee, the team at Keowee Creative Marketing would love to help.
Contact us to learn how we create visual content that captures attention and tells the story of your brand or destination.