Real Estate Marketing in Seneca, SC & the Upstate.

Real estate has fully embraced the digital revolution, and practically everyone now has access to the same data. So, how do you stand out in a crowded marketplace? Turns out, your real estate listing strategy can make or break your real estate agency.

If you’re ready to win more listings in Seneca, SC and the Upstate, here’s a list of 7 listing techniques to put into practice.

Hire a professional photographer.

Far too many real estate agents still rely on low-quality images taken on their (or their clients’) cell phones. It doesn’t impress online shoppers, and it makes your brand look unprofessional. Hiring a professional photographer is the easiest way to get gorgeous images for your listing.

Harness the power of video.

You don’t have to be a tech genius to get started with video. For example, real estate agents can create slideshows of photographs that act as a virtual tour of the home. The next step would be filming inside the home. Some enterprising realtors even use drones to capture aerial footage of the property and surrounding areas. Video ads perform especially well on Facebook and YouTube.

Be present and active online.

It’s one thing to have a social media page; it’s another thing to update it frequently enough to be effective. The same goes for having a real estate blog. Online marketing can create a continuous income stream that works for your real estate agency 24/7... but first, you have to put in the effort to build a content library.

Go offline.

When selling a home, market to the surrounding neighborhoods with flyers, block parties, and open houses. Not only will this generate more interest in the property, but local homeowners will remember your real estate agency when it comes time for them to sell.

Know your area.

It’s not enough to simply know about the property you want to sell. Make sure your real estate agents do their homework on the surrounding area, its advantages and quirks, and how the housing market has performed there. The better informed they are, the easier it will be to answer clients’ questions and earn their trust.

Use direct mail marketing.

Mailing lists are cheaper than ever, and direct mail response rates still exceed email by a long shot. Your agents can use online postcard templates to design custom postcards that include relevant information about your agency’s services and the local market.

Combine digital & print.

Give your clients the best of both worlds. To show them your brand is tech-savvy, real estate agents can share presentations and videos on an iPad. Then, to show them your brand is well-established, agents can show them a printed lookbook that covers commonly asked questions and other information.

With these tips you’ll be well on your way to winning more listing in Seneca, SC and the Upstate.

Feel like it’s more than you can handle? We’d be happy to help you with your digital marketing and real estate photography. Contact us today to learn more.